Personal Brand Scope · Prepared for
Charity
Skore
Escrow · Los Angeles
You already know how to talk to people. This gives you the plan and the system, so showing up online stops feeling like another hat to wear. Your brand, built in your name, that goes wherever you go. You bring the stories and a few minutes at a time. Buck and the Qinary team bring the strategy, the system, the coaching and the publishing.
Strategy Included
Two social platforms, your brand strategy, day to day coaching with Buck and publishing. A three month minimum, then month to month.
Five pieces, itemized.
Strategy and systems first, because you are a planner. Once you know exactly what to talk about and how to send it, the rest is a few minutes here and there, and we handle everything after you hit send.
Your Brand Strategy
Your brand, your persona and your target, worked through with Buck in a one hour strategy session.
- Your brand: why you exist and what makes you uniquely different
- Your persona: how you sound and show up, so every post reads like you
- Your target: the agents and clients you want to reach and what they care about
- What to talk about and how often, business and personal
- Version one of your strategy delivered about 48 hours after the session, then tweaked with you until it fits
Your Look and Your App
A look that is yours, and an app that tells you what to say.
- A brand guide from our designers: your colors (purple included), accents and cover image look
- Your own custom app on your phone, built around your strategy
- Prompts in the app telling you what to talk about, with a camera right there
- Shoot, hit send, and you are done for the day
Day to Day Coaching
Buck in your corner while the habit forms.
- Coaching from Buck on how you create content: tell the story, skip the photo
- The first stretch is about getting it out and building muscle memory
- Reports at 30, 60 and 90 days: first reach beyond your inner circle, then new people, then real conversations
Publishing on Two Platforms
You film it. Our team finishes it and posts it.
- Two social platforms, chosen together in your strategy session
- Editing on what you send: cuts, sound, captions and on-screen text
- Captions and hooks written in your voice, posting times and scheduling handled for you
- A calendar you can see, so you can hold or pull anything before it goes out
- Built on your own profiles, so your brand and your content stay yours wherever you work
A Studio Session in Scottsdale
Elevated, masterclass quality content for your library.
- One hour in our Scottsdale studio, with no added fee
- Buck asks the questions; you answer like you would for a client
- The hour is cut into clips that last about six to eight weeks, mixed in with everything else
- Your travel to Scottsdale is on your side
Strategy first, then momentum.
Baby steps, in order. Social first, then bigger things when you are ready.
Kickoff
Your strategy session
One hour with Buck on your brand, your persona and your target. Your socials are connected to our system and your app is built.
Version one
Your strategy, written down
You read it, tell us what fits and what does not, and we tweak it. Then your app is delivered and Buck shows you how to use it.
30, 60, 90
Reach, then new people, then conversations
You send video, we post it, and Buck coaches you along the way. Reports at 30, 60 and 90 days show what is working.
Month to month
Keep it going, and grow it
After the first three months it runs month to month. When you are ready for long form, YouTube or a blog, we scope it with you.
You be you. We do the rest.
About an hour a week from you, in small pieces: ten minutes today, ten minutes tomorrow.
Your side
The stories- Your strategy session with Buck
- About an hour a week, a few minutes at a time
- Video from the app on your phone when a prompt lands
- Your studio hour in Scottsdale, when it suits you
No Canva, no editing, no scheduling.
Our side
The system- Your strategy, brand guide and custom app
- Day to day coaching from Buck
- Every edit, caption and schedule
- Publishing on your two platforms
- Your studio session and its clips
- Reports at 30, 60 and 90 days
Your accounts, your content and your brand stay in your name the whole way through.
Every line, itemized.
One monthly fee, strategy included. All figures are in US dollars.
Every month
Everything belowNot included in this scope: podcast production, long form and YouTube, blogs, AI search optimization, websites, email and newsletters, and paid advertising. When you are ready for any of those, we will scope it and send you the number.
Just make the commitment, and we do it together, one step at a time.
Start here
Strategy included, three month minimum
First payment today, then the same date each month. Month to month after the first three. Card or bank account.